Skip to content
Services & pricing

What it costs, before you have to ask.

Websites are priced in tiers so you know where you stand. Automation, integration and AI work is quoted per project, because no two are the same. Everything below is a starting point — the exact number lands in writing after a free 30-minute call.

Currency
USD · AUD on request
Deposit
50% to book, 50% on launch
Ownership
Full source code handover
Support
14–30 days included post-launch
[01]Websites

Website packages.

Three tiers that cover most of what businesses need, plus a fourth for everything that refuses to fit in a box.

TIER_01

Starter

Small business site

From $1,200

Fixed price, quoted upfront

Everything a small business needs online — home, services, about, contact — designed from scratch and built to load fast and rank.

Scope
Up to 5 pages
Timeline
2–3 weeks

Includes

  • Up to 5 custom-designed pages — no templates
  • Mobile-first responsive build
  • Contact form wired to your inbox
  • On-page SEO + social share cards
  • Analytics installed and verified
  • Deployed to your domain with SSL
  • 1 round of revisions
  • 14 days post-launch support

Best for — Launching an offer, getting found locally, or replacing a dead site.

Start a Starter build
TIER_02Most popular

Growth

Marketing site

$3,200 – $5,500

Quoted after a 30-minute scoping call

A full site you can actually run a business on — bigger, editable by you, and built to be found.

Scope
6–12 pages
Timeline
3–4 weeks

Includes

  • Everything in Starter
  • 6–12 custom-designed pages
  • CMS so you can edit copy yourself
  • Blog or case-study system
  • Technical SEO: sitemap, schema, redirects
  • Performance budget — 90+ Lighthouse
  • Form routed to email, CRM or Slack
  • 2 rounds of revisions
  • 30 days post-launch support

Best for — Established businesses that need credibility, content and inbound leads.

Start a Growth build
TIER_03

Platform

Web application

From $10,000

Scoped in phases — you approve each one

Software, not a brochure. Accounts, data, dashboards, payments and the cloud infrastructure underneath it.

Scope
Full product
Timeline
8–12+ weeks

Includes

  • Everything in Growth
  • Authentication, roles and permissions
  • Database design and migrations
  • Admin dashboards and reporting
  • Payments (Stripe) and billing logic
  • Third-party API integrations
  • AWS or Azure infrastructure as code
  • CI/CD pipeline + staging environment
  • Monitoring, logging and error alerts
  • Handover docs and walkthrough

Best for — Replacing a manual process, a spreadsheet empire, or a subscription tool you've outgrown.

Scope a Platform build
TIER_04

Custom

Doesn't fit a box

Request a quote

Every custom build is scoped from scratch

Migrations, rescues, integrations-only work, or something nobody has built before. Tell me the problem and I'll scope the shape of the fix.

  • Free 30-minute discovery call
  • Written scope with milestones
  • Fixed-price phases or monthly retainer
  • Works alongside your existing team
  • Full IP and source code handover
  • No obligation to proceed after scoping
Request a quote

Work that spans systems, teams or timelines a fixed tier can't honestly price.

All prices in USD. AUD invoicing available for Australian clients on request.

[02]Add-ons

Bolt anything on.

Add these to any tier, or buy them on their own for a site you already have.

Add-onFrom
Additional pageDesigned and built to match the existing system$300 ea.
CMS setupEdit your own copy and images, no developer needed$700
E-commerce / checkoutStripe products, cart, checkout and order emailsFrom $2,400
Care planHosting, updates, backups, uptime monitoring, small tweaks$145/mo
Performance & SEO auditWritten report with prioritised, specific fixes$550
AI assistant on your siteAnswers customer questions from your own contentFrom $1,600
[03]Automation · Integration · AI

Beyond the website.

A website brings people in. This is the part that runs the business once they're there — and it's where nine years of backend work actually pays off.

Workflow Automation

Delete the manual step

If someone on your team does the same thing every day by hand, it can usually be code instead. I find the repetitive work, then remove it.

  • Replace a paid SaaS subscription with software you own
  • Auto-generate quotes, invoices and reports
  • Scheduled data syncs and nightly jobs
  • Internal tools that replace shared spreadsheets
  • Notification and escalation flows

From $2,200

Systems Integration

Make your tools talk

You already pay for good software. The problem is it doesn't talk to each other. I build the connective tissue so data flows without a human copying it.

  • CRM ↔ website ↔ accounting sync
  • Payment and subscription flows (Stripe)
  • Telephony and SMS (Twilio) integration
  • Booking, travel and supplier APIs
  • Webhooks, queues and retry-safe pipelines

From $2,200

AI-Powered Automation

Judgement at scale

Automation handles the predictable. AI handles the messy middle — reading documents, classifying requests, drafting replies. Built with guardrails, not vibes.

  • Document extraction from PDFs, emails and forms
  • Support triage: classify, route and draft responses
  • Answer questions over your own docs (RAG)
  • AI agents that take real actions in your systems
  • Human-in-the-loop review before anything ships

From $3,500

API & Backend Engineering

The part users never see

Nine years of this specifically. Secure, documented, tested APIs and services that hold up when traffic arrives.

  • REST APIs with NestJS, Node.js or .NET
  • Microservices and serverless architectures
  • Database design — PostgreSQL, SQL Server, MongoDB
  • Authentication, authorisation and audit trails
  • Swagger docs your team can actually use

From $3,200

Cloud, DevOps & CI/CD

Ship without fear

Infrastructure that deploys itself, rolls back cleanly and tells you before your customers do.

  • AWS and Azure architecture
  • Infrastructure as code — AWS CDK, CloudFormation
  • Docker and Kubernetes containerisation
  • GitHub Actions pipelines with staging gates
  • Monitoring, logging and cost review

From $1,800

Legacy Rescue

Stop the bleeding first

Inherited a codebase nobody understands? I've stabilised production systems in insurance, healthcare and logistics. Triage first, then modernise.

  • Production incident diagnosis and fixes
  • Security and dependency remediation
  • Refactor toward Clean Architecture / SOLID
  • Migrate off end-of-life platforms
  • Test coverage where it actually matters

From $125/hr

[04]Engagement

Three ways to work together.

Pick whichever suits the shape of your problem. Plenty of clients start with one and move to another.

Fixed-scope project

Quoted upfront

A defined outcome for a defined price. Best when we both know what 'done' looks like.

  • 50% deposit, 50% on launch
  • Milestones agreed before any code
  • Scope changes quoted separately

Monthly retainer

From $2,200/mo

A reserved block of my week, every week. Best for ongoing product work and steady improvement.

  • Agreed hours per month
  • Priority response on issues
  • Rolling monthly — cancel with 30 days notice

Hourly consulting

$110/hr

Advice, architecture review, or a second pair of hands. Best when the work is hard to predict.

  • Billed in 30-minute increments
  • Weekly timesheet, no surprises
  • Minimum 4-hour engagement
[05]Process

From first call to live.

Same five steps whether it's a landing page or a platform. Only the durations change.

  1. 01

    Discovery

    30 min · free

    A call about the problem, not the technology. If I'm not the right fit, I'll tell you on this call and point you somewhere better.

  2. 02

    Scope & quote

    2–3 days

    You get a written scope: what's included, what isn't, what it costs and when it lands. No work starts until you approve it.

  3. 03

    Build

    1–12 weeks

    Weekly demos on a live staging link. You see progress as it happens instead of waiting for a big reveal at the end.

  4. 04

    Launch

    1–2 days

    Deploy, DNS, SSL, analytics, monitoring. I run the checklist and stay on hand through the first days in production.

  5. 05

    Support

    Ongoing

    Post-launch support is included. After that, keep me on a care plan or a retainer — or take the code and run. It's yours either way.

[06]FAQ

Straight answers.

The questions that come up on almost every first call.

Next step

Still not sure which tier you need?

That's normal, and it's not your job to know. Book the free call — we'll work out the shape of the problem together, and you'll get a written scope whether or not you hire me.

Book a callSend a brief

Replies within 1 business day